THE STORY
The story of The Mind Academy is deeply intertwined with the personal journey of its founder, Alistair Horscroft—a journey of overcoming adversity, mastering the mind, and creating a revolutionary approach to human potential.
From an early age, Alistair faced significant physical and mental health challenges. Taught to meditate at age four, he grew up in an environment marked by the severe mental health struggles of his parents, including schizophrenia and bipolar disorder. Alistair attended a unique school from age 9 that combined spiritual teachings—mindfulness, meditation, and Eastern and Western philosophy—with military discipline. While well-intentioned, the school caused considerable mental confusion and suffering among its students. This challenging upbringing left Alistair grappling with anxiety, phobias, trauma, and even PTSD, all of which were compounded by severe health issues from both childhood experiences, illness and injuries that nearly took his life.
His journey to reclaim his health and mind wasn’t easy. For years, Alistair lived in squats and bedsits, surviving on next to nothing as he struggled to make sense of his life and circumstances. But even in these darkest moments, Alistair’s determination to find what truly works for the mind, body, and spirit never faltered.
He embarked on a personal odyssey of self-discovery, traveling to India and Egypt, immersing himself in spiritual and philosophical traditions, earning an honors degree in philosophy, studying Egyptology for four years, and mastering NLP, coaching, and metaphysics with a number of the originals.
Alistair also became a personal trainer in some of London’s top gyms, studied natural medicine, and became an expert in all forms of hypnosis. His thirst for knowledge and transformation led him to become one of Bob Proctor’s first-ever certified coaches and workshop facilitators, solidifying his reputation in the personal development world. Despite his growing prominence, including hosting his own Discovery Channel TV series and making countless appearances in magazines, newspapers, and podcasts, Alistair knew that the media spotlight wasn’t his true calling.
His passion lay in helping others master their own minds and bodys, so he shifted his focus to creating The Mind Academy.
What started as a small training academy has grown into a revolutionary institution.
The Mind Master Program, designed to produce the world’s best hypnotherapists, along with programs like Kings and Queens, Super Self, and the Hummingbird Method, are all rooted in Alistair’s lived experiences and hard-earned wisdom.
Today, The Mind Academy is more than just a school—it is the center of a small, yet growing global movement and community. Alistair’s personal journey of overcoming and resolving immense challenges has inspired the development of programs that now empower others to take control of their lives.
The academy trains rational, highly skilled, and conscious practitioners who use cutting-edge techniques to transform minds and lives, creating ripple effects of change throughout the world.
The academy’s mission is to give individuals the tools to achieve clarity, control, and confidence, just as Alistair himself did, despite the odds. What began as one man's quest for understanding has become a collective movement, with a vision to redefine how we engage with the mind and unlock human potential in profound, lasting ways.