EST. 2004 · NOOSA, AUSTRALIA · A SCHOOL OF APPLIED MIND WORK
The depth of philosophy. The clarity of science. The practicality of coaching.
Courses, programs and ideas for individuals, practitioners and businesses committed to self-optimisation — and to empowering others.
Practitioners, organisations, and individuals ready for what really works…
Twenty-five years of the Academy comes down to the people — the practitioners training to elite standard, the leaders commissioning real change, and the individuals doing the deep work. This is who the work is for.
Not a therapy brand. Not a coaching brand. An optimisation school.
The Mind Academy is built on the premise that human beings are teleologically oriented toward becoming (self-optimisation) — and everything we do exists both consciously and unconsciously serves that drive. Coaching and therapy are often treated as separate fields. They are in fact two sides of the same thing — self-optimisation, or self-actualisation.
Coaching is the primary vehicle. The growth extension. The natural expression of the teleological drive — humans moving toward what they're truly capable of becoming.
Therapy is the janitorial function. What you do when wounds, trauma, or dysregulation are blocking the drive. Necessary, noble, insightful and often necessary but not the main event of life.
Optimisation is the thing itself. The telos. The reason to act.
“We are meant to be physically vital, mentally clear, emotionally regulated, happy in our relationships and capable of achieving extraordinary goals.”
Alistair Horscroft · Founder
- THE FLAGSHIP · LIVE INTENSIVE
Mind Dynamics — eleven days in Noosa.
The Academy's flagship program. Eleven days in-person, twice a year, limited to twenty-five practitioners per cohort. Modern Hypnotherapy, TMA Coaching, NLP and integrated subconscious change - taught at the depth and pace the work actually requires. Most of what we teach lives here first.
FORMAT
Live · In-person · Noosa
DURATION
11 days + 6 months mentoring
COHORT
25, twice yearly
INVESTMENT
A$9,995
Next cohorts · June & October 2026
Limited seats · By application
THE LIBRARY · ESSAYS, VIDEOS & ANIMATIONS
Recent insights from the Academy
LIBRARY · ACTIVE · PUBLISHED FORTNIGHTLY
Drawing on philosophy, psychology, neuroscience, hypnosis, coaching and twenty-five years of real world practice. Created to change something in the reader.
· A LINEAGE ·
What is success ?
He has achieved success who has lived well, laughed often, and loved much;
Who has gained the respect of intelligent people and the love of little children;
Who has filled his niche and accomplished his task;
Who has left the world better than he found it — whether by an improved poppy, a perfect poem, or a rescued soul;
Who has never lacked appreciation of earth's beauty, or failed to express it;
Who has always looked for the best in others, and given them the best he had;
Whose life was an inspiration; whose memory a benediction.
BESSIE A. STANLEY · 1904
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