Meet Alistair Horscroft

Graduates of Subconscious Dynamics receive multiple professional qualifications: Clinical Hypnotherapist, NLP Practitioner, Life and Success Coach, and Subconscious Dynamics Practitioner. These qualifications equip you with advanced skills in subconscious transformation, enabling you to work professionally as a hypnotherapist, coach, and mind optimization specialist. SD practitioners are recognised for delivering profound, lasting change beyond traditional therapy and coaching methods. The certifications ensure you are fully insured and able to join all relevant professional associations. 

Subconscious Dynamics (SD) works by updating the mind and rewiring the brain through its unique integration and upgrading of modern hypnotherapy, NLP, neuroscience, psychology, and philosophy. SD clears mental blocks, eliminates limiting beliefs, and optimises performance—allowing for rapid, lasting transformation.

Subconscious Dynamics helps people overcome anxiety, addictions, self-doubt, self sabotage, depression, health conditions and countless other common issues while enhancing performance, relationships, and motivation.

Whether breaking negative patterns, improving mental clarity, or achieving peak performance, SD graduates deliver consistent extraordinary results in mental, emotional and physical well-being. It has been used with thousands of people including world champions, Olympians, CEO's mums, dads, students and people from all walks of life. It has been featured in countless publications as well as The Discovery Channel. 

Yes….. and more.

SD is more complete and advanced. SD is a true modern hypnotherapy system that has evolved hypnotherapy by integrating NLP, neuroscience, philosophy, coaching and psychology. It is a hypnosis based transformation methodology.

Doesn’t just rely on scripts or suggestions—it works with the client’s unique subconscious model.

Integrates and updates multiple disciplines—hypnotherapy, NLP, neuroscience, and coaching.

Delivers rapid, measurable transformation—no months of therapy, just results.

Restores this lost depth of study of the mind and the subconscious through its unique inclusion of philosophy creating a deeply meaningful yet practical methodology. 

Goes beyond mass market basic approaches and provides a truly comprehensive methodology of mind, change, psychology and transformation no taught anywhere else in the world.

Genuine verified 5 start google reviews and genuine practitioner listings and evidence of real success, not cherry picked, paid for or made up reviews.

The longest running provable rapid transformation approach to therapy and coaching that integrates and updated hypnotherapy, NLP, psychology and coaching etc.

Trains the world’s best practitioners—this is not mass market, large number, seminar type hypnotherapy training, this is a real, comprehensive system of mastery.

NLP has a lot of amazing aspects but much is now outdated or has become watered down or confused from decades of misunderstanding and different schools and approaches. SD takes the original, core powerful elements and enhances them into its system.

Coaching works at the conscious level, helping clients set goals and take action. But if subconscious blocks aren’t removed, progress stalls. SD removes deep resistance, reprograms limiting beliefs, and makes coaching more effective. 

SD reprograms the brain’s wiring, stress responses, emotional triggers, and negative patterns and updates the minds beliefs and values leading to greater mental clarity, emotional resilience, and even physical health improvements. Because the mind, brain and body are connected, SD helps people feel clearer, confident and more in control rapidly. 

Success is 90% subconscious. SD removes self-doubt, fear, and hidden mental blocks, toxic family or society beliefs, reprogramming the mind for confidence, focus, motivation, and financial breakthroughs—turning success into an achievable outcome rather than a hit and miss struggle.

Psychology was originally a branch of philosophy, but when it separated, it lost many essential aspects of human understanding, meaning, and self-transformation. Modern psychology often focuses on behavior and cognition but overlooks the deeper questions and answers about the mind and the subconscious structures that drive human experience.

Subconscious Dynamics restores this lost depth through its unique integration and upgrading of modern hypnotherapy, NLP, neuroscience, and psychology—ensuring that transformation is not just behavioral, but deeply meaningful and aligned with human purpose.