The law of contagion

Why You Need to Wash Your Brain
Written by Alistair Horscroft

"Brainwashing" gets a bad rap. But here’s the truth:
If you want to change your life, you need to wash your brain. Regularly.

There’s an old principle in magic called the Law of Contagion:

Once two people—or even objects—have been in contact, a link persists between them. Energetically, psychologically, emotionally.

In the modern world, this isn’t mysticism. It’s neuroscience.
It’s mirror neurons, emotional imprinting, and social contagion theory.

You’ve been infected. Not by spirits or spells, but by other people’s words, beliefs, behaviours and projected limitations. And unless you know how to neutralise those subtle signals—they live on in you, shaping how you think, feel, and act.

The Psychological Web

You are a walking archive of psychic residue.
Every cutting remark. Every unresolved argument. Every manipulative parent, toxic partner, or idiot boss.
They don’t just live in memory.
They lodge in the neural wiring of your identity.
They hide as doubts, automatic thoughts, self-sabotage, shame, and subconscious limitation.

This is the Law of Contagion in action. And most people are covered in it—unknowingly running mental malware from people they no longer even talk to.

Cognitive Immunity is Real

You don’t need another affirmation.
You need a psychological cleanse.
A neural purge. A mental detox to cut the energetic ties, emotional hooks, and subconscious loops still tethered to old influences.

It’s not symbolic—it’s functional.
We’re talking neuroplasticity, belief recalibration, and subconscious restructuring.

Once the mind is cleared, you need a firewall.
Filters. Standards. Boundaries.
Critical thinking becomes critical living. You train your brain to detect and reject the B.S.—from society, the media, broken systems, and broken people.

This Is What I Teach

At The Mind Academy, we specialise in cognitive unhooking.
In subconscious severance.
In teaching people to think—and live—for themselves, from a place of clarity, sovereignty, and actual freedom.

New online training is coming.
Short, sharp, surgical.
Designed to help you break the links, wipe the residue, and build a mind that no longer leaks.

Welcome to psychological hygiene 2.0.